Privacy Policy

Privacy Policy – Mprise Agriware

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1. Identity of the Data Controller

Mprise Agriware and its affiliated entities (“Mprise”, “we”, “us”, “our”) provide software and services for the horticulture industry. Unless stated otherwise, the data controller responsible for processing personal data via this website is:

Mprise Agriware B.V.
Chamber of Commerce (KvK): 24396187
Email: privacy@mprise.nl
Phone: +31 (0)318 508810

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For any questions regarding this privacy policy or the processing of your personal data, you may contact us using the details above.

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2. Scope of this Privacy Policy

This privacy policy applies to all personal data processed by Mprise in connection with visits to and use of the website www.mprise-agriware.com, as well as any related interactions such as contact requests, downloads, event participation, marketing communications, and recruitment activities. It does not apply to third-party websites that may be linked from our website.

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3. Personal Data We Collect

We may collect and process personal data that you provide directly, as well as data generated through your use of our website and services.

This includes identity and contact information such as your name, job title, company name, email address, telephone number, and country. In addition, we may process professional and business-related information, including your industry, role, business interests, and interactions with our services or content.

We also process communication data, such as messages sent via forms or email, as well as records of meetings and interactions with our team. Technical data is collected automatically when you visit our website, including IP address, browser type, device information, pages visited, and navigation behavior.

Where applicable, we may collect marketing and tracking data such as email engagement, website interaction, and campaign attribution. For recruitment purposes, we may process application materials including CVs, qualifications, and related correspondence.

We do not intentionally collect special categories of personal data.

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4. Sources of Data

Personal data is obtained directly from you when you interact with us, as well as indirectly through website usage, cookies, event participation, and publicly available business sources. We may also receive data via third-party tools used for CRM, marketing, and analytics.

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5. Purpose and Legal Basis for Processing

We process personal data only where there is a valid legal basis under the General Data Protection Regulation (GDPR).

Personal data is used to respond to inquiries, provide requested information, and support pre-contractual or contractual interactions. It is also used to maintain and develop business relationships, manage our contact database, and follow up on interactions such as downloads, meetings, and event participation.

In a business-to-business context, we rely on legitimate interest to communicate relevant information about our services, products, and events. We aim to ensure that such communication is aligned with your professional role and expectations.

Where required, we rely on consent, particularly for sending newsletters and placing non-essential cookies. Consent may be withdrawn at any time.

We also process data to analyze website usage, improve performance and content, and evaluate marketing effectiveness. For recruitment purposes, data is processed to assess candidates and manage hiring processes.

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6. Marketing and Profiling

We use CRM and marketing automation systems to manage relationships and improve communication relevance. This may involve tracking interactions with emails and website content, segmenting contacts based on professional characteristics, and applying lead scoring to better understand interest and engagement.

These activities are limited to a business context and are not used for automated decision-making that produces legal or significant effects.

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7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected.

In general, contact and prospect data may be retained for up to 24 to 36 months after the last meaningful interaction. Customer data is retained for the duration of the relationship and a reasonable period thereafter. Marketing data is retained until you unsubscribe or object to further processing. Recruitment data is typically retained for up to four weeks after completion of the hiring process, unless longer retention is agreed.

We periodically review stored data and remove information that is no longer relevant.

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8. Sharing of Personal Data

We may share personal data with third-party service providers that support our operations, including providers of CRM systems, cloud infrastructure, website hosting, analytics, and communication tools.

These parties act as data processors and process personal data only on our behalf and under contractual obligations that ensure appropriate protection.

We may also disclose personal data where required by law or regulatory obligation. We do not sell personal data to third parties.

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9. International Data Transfers

Some of our service providers may process personal data outside the European Economic Area (EEA). In such cases, we ensure appropriate safeguards are in place, including the use of Standard Contractual Clauses or reliance on adequacy decisions issued by the European Commission.

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10. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to ensure proper functioning and to improve user experience. Cookies may also be used to analyze website usage and support communication and marketing activities.

Non-essential cookies are only placed after you have provided consent via the cookie banner. You can manage or withdraw your consent at any time through your browser settings or cookie preferences. If you want to know more about cookies, including how you can see which cookies are set and how you can manage and delete them, go to www.aboutcookies.org or www.allaboutcookies.org. If you wish to opt out of Google Analytics on all websites, please visit http://tools.google.com/dlpage/gaoptout.

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11. Data Security

We take appropriate technical and organizational measures to protect personal data against unauthorized access, loss, or misuse. These measures include secure hosting environments, access controls, and internal policies governing data handling.

Despite these efforts, no system can guarantee complete security.

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12. Your Rights

Under the GDPR, you have the right to access your personal data, request correction or deletion, restrict or object to processing, and request data portability where applicable. You may also withdraw consent at any time.

If you believe that your data is being processed unlawfully, you have the right to lodge a complaint with the relevant supervisory authority, such as the Autoriteit Persoonsgegevens in the Netherlands.

Requests related to your rights can be submitted via privacy@mprise.nl.

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13. External Links

Our website may contain links to external websites. We are not responsible for the privacy practices of these third parties.

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14. Automated Decision-Making

We do not engage in automated decision-making that produces legal or similarly significant effects for individuals.

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15. Changes to this Policy

We may update this privacy policy from time to time. The most recent version will always be available on this page.

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Effective date: 23 January 2026

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