The Mastergrowers: 7% More Plants with the Same Growing Area
The implementation of Agriware at Dijk van Dijk started with order processing, then moved to planning, and eventually included labor planning.

The Mastergrowers: 7% More Plants with the Same Growing Area

The Challenge
The Journey
The Result
About Mastergrowers
Mastergrowers operates a large-scale nursery business across multiple production locations, supplying a wide range of hydrangeas, perennials, and seasonal flowering plants. As the company continued to grow, maintaining visibility across planning, labour, production, and space utilization became increasingly important.
The Challenge
As production expanded, planning in Excel no longer provided the visibility and flexibility needed to support future growth. While spreadsheets had served the business well, evaluating different scenarios, coordinating operations, and planning ahead became increasingly challenging.
Mastergrowers was looking for a solution that would provide greater accuracy, support long-term growth, and adapt to the specific needs of a modern nursery.
The Journey
After evaluating several software providers, Mastergrowers selected Mprise Agriware. Key factors in the decision were Agriware's deep horticultural expertise, ability to support nursery-specific processes, and flexibility to evolve alongside the business.
The implementation started with order processing and gradually expanded to production planning, labour planning, work orders, inventory management, traceability, and space planning.
The Results
Today, Agriware supports critical business processes throughout the nursery. Teams have greater visibility into upcoming work, more structured planning processes, and improved control over production operations.
One of the most significant improvements has been in space planning. By gaining better insight into capacity and crop allocation, Mastergrowers is now able to grow approximately 7% more plants using the same growing area.
Key Achievements with Agriware
- Labour Planning
Better visibility into labour requirements for the weeks ahead. - Digital Work Orders
Team leaders receive work orders directly on their mobile devices. - Refrigeration Management
Greater control over storage conditions and product quality. - Batch Registration
Improved visibility and tracking throughout production. - Track & Trace
Complete traceability across products, batches, and processes. - Space Planning
Approximately 7% more plants grown within the same square meters of growing space.



